Amazon Prime Video is doubling down on sports, reality and romance in Italy, adding NBA games and several new formats, including a local version of global competition hit Traitors, to its Italian line-up, alongside a new slate of original series and TV movies, most of them centered on amore.
Amazon unveiled its upcoming Italian slate at an event in Rome on Thursday, confirming it will broaden its live sports portfolio with the addition of NBA coverage in Italy starting this fall. Under a global media rights agreement, Prime Video will stream 87 regular season NBA games, alongside postseason fixtures including the NBA Play-In tournament, a Conference Finals series each year, and the NBA Finals in select years. This expands on its existing deal to broadcast the UEFA Champions League in Italy through the 2026-27 season.
The slate of non-scripted programming includes The Traitors Italia, a local adaptation of the hit psychological reality competition format, will debut with six episodes this autumn, hosted by Alessia Marcuzzi. Holiday Crush, produced by Casta Diva and launching in September 2025, follows a group of young sexy travelers on a transformative vacation, who are being observed and commented on by comedy group The Jackal. Other upcoming unscripted titles include comedic tribute show Roast in Peace, and new seasons of Red Carpet – Vip al tappeto and LOL: Chi ride è fuori, the latter returning for a sixth season and a Halloween special.
On the scripted front, upcoming titles include Ministry of Love, a surreal romantic comedy written and directed by Giacomo Ciarrapico and Luca Vendruscolo; and Ancora più Sexy, a sequel to Pensati Sexy (Still Fabulous), a rom-com about a 30-something single who gets dating advice from real-life porn star Valentina Nappi. Diana Del Bufalo returns to star in the sequel, which will be directed by Michela Andreozzi.
The company also announced Italian Postcards, a new original series created by Lisa Riccardi and Damiano Bruè and directed by Jessica Yu (13 Reasons Why). The fish-out-of-water tale follows Mia, a young and spoiled New York heiress sent by her grandfather to Palermo, without money or luxuries, to work as a real estate agent in the family business. Co-produced by Amazon MGM Studios with Gaumont Italia, the series will go out on Prime Video worldwide.
Among the new original films showcased were the romance-themed Non è un paese per single, based on a novel by Felicia Kingsley and set in Tuscany and Love Me, Love Me – Cuori Magnetici, adapted from a popular Wattpad series and directed by Roger Kumble; as well as the holiday film Mrs. Christmas, starring Alessandro Gassmann and Luisa Ranieri, co-produced with Gaumont Italia.
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