Apple (AAPL) could turn to ChatGPT maker OpenAI or Anthropic for help after delays in the launch of its highly anticipated AI-enhanced Siri, Bloomberg reported Monday.
The iPhone maker has held talks with both Anthropic and OpenAI about relying on their AI models instead of in-house technology, according to Bloomberg, citing people familiar with the matter. Siri can be used to access ChatGPT with some iPhone models.
Significant delays have raised pressure on Apple to prove it can compete with other tech leaders on AI development.
Anthropic declined to comment on the report. Apple and OpenAI did not respond to an Investopedia request for comment in time for publication.
At Apple's Worldwide Developers Conference earlier this month, Senior Vice President of Software Engineering Craig Federighi said the Siri features “need more time to reach our high quality bar” and that more information would be released “in the coming year.”
Shares of Apple rose 2% to close just above $205 on Monday. The stock has lost nearly a fifth of its value in 2025 so far, making it the second-worst-performing member of the Magnificent Seven stocks this year after Tesla (TSLA).
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