Apple under pressure to shine after AI stumble

7 hours ago 3

Apple is expected to lay out its path forward when it comes to artificil intelligence and its closely guarded 'ecosystem' of devices and software at its annual Worldwide Developers Conference in Silicon Valley

Apple is expected to lay out its path forward when it comes to artificil intelligence and its closely guarded 'ecosystem' of devices and software at its annual Worldwide Developers Conference in Silicon Valley

Nic Coury

Pressure is on Apple to show it hasn't lost its magic despite broken promises to ramp up iPhones with generative artificial intelligence (GenAI) as rivals race ahead with the technology.

Apple will showcase plans for its coveted devices and the software powering them at its annual Worldwide Developers Conference (WWDC) kicking off Monday in Silicon Valley.

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