Aurora Mobile Eyes Solana Investment: Strategic Treasury Move Signals Institutional Crypto Adoption

14 hours ago 5

Aurora Mobile (NASDAQ: JG), a Chinese customer engagement and marketing technology services provider, announced it is evaluating Solana (SOL) integration as part of its cryptocurrency treasury strategy. The initiative, approved by the Board in June 2025, aims to leverage Solana's blockchain capabilities to enhance services for app developers and exchange clients.

CEO Weidong Luo emphasized that this strategic move is driven by long-term vision rather than speculation, citing Solana's speed, low costs, and growing institutional adoption. The company views this potential investment as both an inflation hedge and treasury diversification opportunity.

Aurora Mobile (NASDAQ: JG), fornitore cinese di servizi tecnologici per il coinvolgimento dei clienti e il marketing, ha annunciato che sta valutando l'integrazione di Solana (SOL) come parte della sua strategia di gestione del tesoro in criptovalute. L'iniziativa, approvata dal Consiglio di Amministrazione nel giugno 2025, mira a sfruttare le capacità della blockchain di Solana per migliorare i servizi rivolti agli sviluppatori di app e ai clienti degli exchange.

Il CEO Weidong Luo ha sottolineato che questa mossa strategica è guidata da una visione a lungo termine e non da speculazioni, evidenziando la velocità, i bassi costi e la crescente adozione istituzionale di Solana. L'azienda considera questo potenziale investimento sia come una protezione dall'inflazione che come un'opportunità di diversificazione del tesoro.

Aurora Mobile (NASDAQ: JG), proveedor chino de servicios tecnológicos para el compromiso del cliente y marketing, anunció que está evaluando la integración de Solana (SOL) como parte de su estrategia de tesorería en criptomonedas. La iniciativa, aprobada por la Junta Directiva en junio de 2025, busca aprovechar las capacidades de la blockchain de Solana para mejorar los servicios para desarrolladores de aplicaciones y clientes de exchanges.

El CEO Weidong Luo enfatizó que este movimiento estratégico está impulsado por una visión a largo plazo y no por especulación, destacando la velocidad, bajos costos y la creciente adopción institucional de Solana. La empresa ve esta posible inversión tanto como una cobertura contra la inflación como una oportunidad para diversificar la tesorería.

Aurora Mobile (NASDAQ: JG)는 중국의 고객 참여 및 마케팅 기술 서비스 제공업체로, 암호화폐 재무 전략의 일환으로 Solana (SOL) 통합을 검토 중이라고 발표했습니다. 이 이니셔티브는 2025년 6월 이사회 승인을 받았으며, Solana의 블록체인 기능을 활용하여 앱 개발자 및 거래소 고객을 위한 서비스를 향상시키는 것을 목표로 합니다.

CEO 위동 루오는 이 전략적 조치가 투기가 아닌 장기적 비전에 의해 추진된다고 강조하며, Solana의 빠른 속도, 낮은 비용, 그리고 증가하는 기관 채택을 언급했습니다. 회사는 이 잠재적 투자를 인플레이션 헤지 및 재무 다각화 기회로 보고 있습니다.

Aurora Mobile (NASDAQ : JG), fournisseur chinois de services technologiques pour l'engagement client et le marketing, a annoncé qu'il envisage l'intégration de Solana (SOL) dans le cadre de sa stratégie de trésorerie en cryptomonnaies. L'initiative, approuvée par le conseil d'administration en juin 2025, vise à exploiter les capacités de la blockchain Solana pour améliorer les services destinés aux développeurs d'applications et aux clients des plateformes d'échange.

Le PDG Weidong Luo a souligné que cette démarche stratégique est motivée par une vision à long terme plutôt que par la spéculation, mettant en avant la rapidité, les faibles coûts et l'adoption croissante par les institutions de Solana. L'entreprise considère ce potentiel investissement à la fois comme une protection contre l'inflation et une opportunité de diversification de sa trésorerie.

Aurora Mobile (NASDAQ: JG), ein chinesischer Anbieter von Kundenbindungs- und Marketingtechnologiedienstleistungen, gab bekannt, dass es die Integration von Solana (SOL) im Rahmen seiner Kryptowährungs-Treasury-Strategie prüft. Die Initiative, die im Juni 2025 vom Vorstand genehmigt wurde, zielt darauf ab, die Blockchain-Fähigkeiten von Solana zu nutzen, um die Dienstleistungen für App-Entwickler und Börsenkunden zu verbessern.

CEO Weidong Luo betonte, dass dieser strategische Schritt von einer langfristigen Vision und nicht von Spekulationen getrieben wird, und verwies auf die Geschwindigkeit, niedrigen Kosten und die wachsende institutionelle Akzeptanz von Solana. Das Unternehmen sieht diese potenzielle Investition sowohl als Inflationsschutz als auch als Möglichkeit zur Diversifizierung der Treasury.

Negative

  • No specific investment amount or timeline disclosed
  • Exposure to volatile cryptocurrency market risks
  • Strategy still in evaluation phase with no concrete implementation plan
07/11/2025 - 05:00 AM

SHENZHEN, China, July 11, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that it is evaluating the integration of Solana as a cornerstone of its forward-looking cryptocurrency treasury strategy, which was approved by the Board of Directors in June 2025.

Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented, "Our potential Solana-focused strategy is rooted in long-term vision rather than speculation. Solana’s speed and low costs solve critical pain points for our app developer and exchange clients. This prospective investment aligns with our vision to become the connective tissue between mobile ecosystems and blockchain innovation.

This also reflects our strong conviction in Solana’s growing institutional adoption. As a top-tier Layer 1 blockchain, Solana has demonstrated resilience and innovation, making it both a strategic hedge against inflation and a vehicle for treasury diversification. This move underscores our long-term commitment to blockchain innovation and value creation.”

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com


FAQ

What is Aurora Mobile's (NASDAQ: JG) new cryptocurrency treasury strategy?

Aurora Mobile is evaluating the integration of Solana (SOL) as part of its cryptocurrency treasury strategy, approved by the Board in June 2025, focusing on long-term value creation and blockchain innovation.

Why did Aurora Mobile choose Solana for its treasury strategy?

Aurora Mobile selected Solana due to its speed, low costs, growing institutional adoption, and potential benefits for app developer and exchange clients. The company views it as both a strategic hedge against inflation and a treasury diversification vehicle.

When did Aurora Mobile's board approve the cryptocurrency treasury strategy?

Aurora Mobile's Board of Directors approved the cryptocurrency treasury strategy in June 2025.

How will the Solana integration affect Aurora Mobile's business?

The integration aims to position Aurora Mobile as a bridge between mobile ecosystems and blockchain innovation, potentially enhancing services for app developers and exchange clients while diversifying the company's treasury.

What is the implementation timeline for Aurora Mobile's Solana strategy?

The strategy is currently in the evaluation phase, and no specific implementation timeline has been disclosed by the company.

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