Agora
Mon, Jun 16, 2025, 3:35 PM 3 min read
Female-led startup introduces Build Your Own Doc, turning preventive wellness into a data-driven gamified experience
Helsinki, Finland, June 16, 2025 (GLOBE NEWSWIRE) -- Finnish-Australian health technology company Agora, founded by Elizabeth Angel and Dr Olivia Lesslar, has officially launched Build Your Own Doc, a new platform feature that creates personalized AI-driven wellness solutions. The tool can integrate more than one billion biomarkers and over five thousand years of ancient wisdom. Additionally, it draws on two hundred million research papers to create bespoke programs in response to a user’s labs and wearables. Agora aims to make proactive wellness more accessible through evidence-based guidance.
Elizabeth Angel, CEO of Agora, leads launch of AI wellness platform Build Your Own Doc.
“Wellness is the next human right,” said Angel, Agora’s chief executive. “Agora is not merely software. It is a cultural movement designed to make thriving normal.”
With global wellness spending projected to rise from 6.3 trillion to more than 9 trillion US dollars by 2028, the company sees growing demand for preventive tools. Research suggests stress may contribute to 90 percent of illness. Agora addresses this challenge by offering proactive insights for leading causes of chronic disease including heart conditions, cancer, stroke, and Alzheimer’s.
Agora’s leadership reflects a wide range of experience. Angel has worked in humanitarian aid, defense innovation, and applied science. Dr Lesslar, trained in psychoneuroimmunology, brings clinical depth. The idea for the platform was first developed in a Finnish forest, where the team envisioned a technology that blends nature, tradition, and modern science to support healthier habits.
The company emphasizes data privacy and user empowerment. Agora’s zero-trust architecture ensures personal health data remains under individual control. Users can opt to license anonymized data for research, receive incentives for meeting wellness milestones, or access insurer discounts. “Health data is the battleground of trust,” Angel said. “Agora ensures users remain the primary beneficiaries of their own information.”
Agora logo
The platform’s gamified health adventures include sleep tracking, nutrition challenges, and reflective activities. Pilot users reported a 42 percent increase in healthy behavior adherence compared to traditional apps. Other features include community groups and fun support groups focused on healthspan vs lifespan and emotional well-being. Unlike single-focus platforms, Agora combines biometric feedback from both the body and brain, lab results, the user’s own assessments and contextual inputs to generate cohesive recommendations through an interactive experience. The goal is to unify fragmented wellness tools into a single, user-friendly system.
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