Katie Taylor and Amanda Serrano made history as their trilogy bout on July 12 headlined an all-women’s boxing card. The event was held at a sold-out Madison Square Garden and broadcast on Netflix, solidifying both Taylor and Serrano as two of the sport’s biggest draws.
Even more astonishingly, Rick Porter from The Hollywood Reporter cited internal Netflix and VideoAmp data, and the data points to Taylor-Serrano 3 viewership reaching record-breaking numbers.
Katie Taylor and Amanda Serrano
Getty
The event drew an estimated 6 million global viewers on Netflix, making it the most-watched U.S. boxing event of the year and the top professional women’s sporting event of 2025. This was all achieved even without a blockbuster co-main event like their previous clash on the Jake Paul vs. Mike Tyson undercard.
Promoters Jake Paul and Nakisa Bidarian emphasized the significance of headlining their own event, with Bidarian declaring in the post-fight press conference, "Even though many within the boxing landscape, including Eddie Hearn, have said, ‘Why would you do an all-women’s card? It doesn’t work.’ Guess what? It f— worked."
While the fight itself was a more technical affair than their first two explosive encounters, the viewership numbers proved the enduring appeal of their rivalry. Taylor’s majority decision victory extended her perfect record over Serrano to 3-0, though the fight lacked the fireworks of their previous battles.
Still, the Irish boxer’s technical mastery and Serrano’s relentless pressure kept fans engaged, proving that women’s boxing can thrive.
Approximately 4.2 million U.S. viewers tuned in, surpassing other major sporting events like the Stanley Cup Finals (2.8 million) and trailing only the NCAA Women’s March Madness final (8.5 million) in domestic women’s sports viewership this year
Netflix reported the event ranked no. 1 in the U.S., Ireland, Australia, and New Zealand, while cracking the Top 10 in 43 other countries.
While Taylor-Serrano 3 outperformed most men’s boxing broadcasts this year, it should also be noted that much of their viewership can be attributed to the fact that most boxing events are pay-per-view, while the Netflix broadcast was free to its subscribers.
Still, with Netflix cautiously expanding into live sports, it now has compelling data to justify further expansion into combat sports.
With both Taylor and Serrano likely closing a legendary chapter in their respective careers, their trilogy has left an unmistakable mark on the rich history of boxing. They have set a new standard, proving that women’s boxing can draw massive crowds, break records, and captivate millions without male headliners.
English (US) ·