Meta’s AI Push Grows with PlayAI Deal, Instagram Engagement Hits New High

Ghazal Ahmed

Mon, Jul 14, 2025, 3:51 PM 1 min read

Meta Platforms, Inc. (NASDAQ:META) is a Must-Watch AI Stock on Wall Street. On July 11, Citizens JMP analyst Andrew Boone reiterated a Market Outperform rating on the stock with a $750.00 price target.

The firm is optimistic about Meta following information that Instagram’s global time spent growth accelerated in June, growing 11.9% year-over-year. This implies a 100 basis point improvement from May.

The research note highlighted that this growth acceleration comes despite tougher one-year and two-year comparisons for the social media platform.

Instagram’s growth was even more phenomenal in the United States, accelerating to 17.4% year-over-year in June. It seems that it is also successfully consolidating short-form video engagement, which is why the firm noted that the platform’s comparison metrics will ease meaningfully from July through the end of the year.

In other news, Bloomberg reported that Meta has completed a deal to acquire PlayAI, an artificial intelligence startup focused on voice technology. The PlayAI team will be joining Meta this week and will be reporting to Johan Schalkwyk. Schalkwyk recently joined Meta from a voice AI startup called Sesame AI Inc.

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Disclosure: None.