Nintendo Extends Gains to Record on Booming Sales of Switch 2

8 hours ago 1

Momoka Yokoyama and Kentaro Tsutsumi

Tue, Jun 17, 2025, 8:35 PM 1 min read

The stock extended gains to a fifth day, adding as much as 7.1%, on signs of overwhelming demand for the Switch 2. The Kyoto-based game maker sold over 3.5 million units of the highly anticipated console in the four days since it was launched, according to data as of June 11. That vastly outstripped sales of the original Switch eight years ago.

“As the US and Japan failed to reach an agreement on tariff measures on the sidelines of the Group of Seven summit, funds are flowing into the game sector, which is less affected by tariffs,” said Hideki Yasuda, an analyst with Toyo Securities Co.

Gains were also seen in other companies in the gaming sector, which is viewed as more resilient to tariff uncertainties and a worsening geopolitical outlook. Square Enix Holdings Co. rose as much as 4.7% and Bandai Namco Holdings Inc. added 3.9%.

Japanese companies control two of the world’s top gaming platforms — Sony’s PlayStation and Nintendo’s Switch — and some of the most successful game series like Elden Ring and Super Mario.