The New York Giants have just one playoff victory and two winning seasons in the last 10 years, subjecting fans to the franchise's worst stretch in more than four decades. Co-owners John Mara and Steve Tisch deserve a fair amount of blame for allowing the organization to plummet into obscurity.
But they at least know better than to inflict further punishment on the people who choose to support the Giants in person at MetLife Stadium. Big Blue has the most financially friendly ownership group in the NFL.
When examining the Fan Cost Index (FCI), which measures the cost of tickets, merchandise, and food and drink, one can see that Mara and Tisch have remained fairly steady since 2015. During that span, the Giants’ FCI has increased from $629.92 to just $655.06.
That amounts to a modest four percent rise, ranking sixth-best among the Big Four sports (NFL, NBA, MLB, and NHL). Jerry Jones' Cowboys come in right behind their divisional foe with a 5% increase.
Considering how bloated the NFL has become in recent years, it is quite surprising to see the Giants stay consistent when it comes to in-stadium prices. Such fairness is surely appreciated by the devout supporters who pile into the Meadowlands to spend their hard-earned money on a product that has gotten light-years away from the glory days.
When a squad fails to perform on the field, court, or ice, the decent thing to do is treat fans right. New York and most of the teams that made the FCI's top five -- the Miami Marlins, Vancouver Canucks, Washington Wizards, and Minnesota Twins -- seem to understand that it is extremely risky to price gouge amid frequent losing.
The Miami Heat are the exception, as they rank third on the Fan Cost Index despite making the playoffs in all but two of the last 10 seasons. The Giants hope their unselfish approach has bought them some extra loyalty and leniency from the fan base.
Ideally, however, people will soon have more to tout than just fair prices.
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Jun 17, 2025; East Rutherford, NJ, USA; New York Giants general manager Joe Schoen (left) and head coach Brian Daboll talk during minicamp at Quest Diagnostics Training Center. Mandatory Credit: John Jones-Imagn Images / John Jones-Imagn Images
New York has actively sought to assemble a formidable roster that is much better equipped to compete on Sundays than it was in the last two dreadful campaigns.
One could argue that the 2025 Giants, barring disastrous injury misfortune, are deeper than the squad that beat the Minnesota Vikings in a 2022-23 NFC Wild Card game. We will find out if that is a debate worth having once the games are played, but the front office has certainly raised interest levels this offseason.
Impatience had been increasing after years upon years of questionable management decisions. Although comparatively low costs tempered those frustrations somewhat, it is time for John Mara and Steve Tisch to deliver a completely enjoyable experience to their fans.
That is the plan heading into next season, as a loaded defensive front and ostensibly more explosive offense prepare to take the gridiron.
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