Roku just announced the launch of its 2025 lineup of Roku-made televisions, including the Roku Select, Roku Plus, and Roku Pro Series. The full 2025 lineup features upgrades to its earlier generation, including simplified cable management, easy-to-reach ports, a faster, built-in remote finder, and a more responsive user experience.
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"Since launching our first Roku-made TVs two years ago, we've focused on creating products that marry our easy-to-use software with thoughtfully designed hardware to give our customers the best possible experience -- something simple that both looks and sounds great," said Paul Nangeroni, senior director of product management at Roku.
"Our 2025 lineup furthers that commitment with performance upgrades and intelligent features designed to take the guesswork out of getting the best picture and sound, no matter what you're watching."
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According to Roku, its flagship 2025 Pro Series features improved visual performance, with enhancements to the image processing and manufacturing quality of the television.
The new Pro Series also features the next generation of Roku Smart Picture Max, a technology that processes images and automatically adjusts picture settings on a scene-by-scene basis. Roku said this technology boosts motion clarity, corrects compression artifacts, and selects the best picture mode for the content displayed on the screen.
The 2025 Roku Pro Series smart TV features mini-LED and QLED color, a 120Hz refresh rate, HDR10+, Dolby Vision IQ, hands-free voice control, and Wi-Fi 6 support. It also includes a Roku Voice Remote Pro with backlit buttons and a rechargeable battery via USB-C.
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Roku said it's taking on the challenge of making content appear more lifelike while maintaining an affordable price for its TVs. The company offers the Select and Plus Series in addition to the Pro lineup. The Plus Series now has Roku Smart Picture Max and mini-LED backlighting with enhanced QLED color. Roku has also made performance updates to the Plus and Select Series to help the devices run smoother and be navigated faster.
The most affordable Roku Select series is available in HD, FHD, and 4K models, with sizes from 24 inches to 85 inches, and prices beginning at $130. Roku Plus and Pro Series are available in 55-, 65-, and 75-inch variants. The Pro Series start at $693, while the Plus Series start at $423.
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