Resolution of the House v. NCAA settlement allows schools to distribute $20.5 million to athletes. This is the first time schools have been permitted to pay their athletes direct compensation.
If you’re still arguing that a full-ride scholarship should be enough incentive for college kids to represent a school, that mom-and-pop operation on main street no longer exists. It has been steamrolled by an enterprise that generates billions of dollars, and yes, the people who supply the labor and the entertainment deserve a cut of that ever-expanding pie.
I hear a familiar complaint often. That college sports have been ruined. That the free-for-all created by NIL has made things out of control. That they are done being fans.
Believe me, I feel that frustration and have concerns about how things will look and function, say, five years from now. Schools have a lot to sort out, starting with how they plan to pay for revenue-sharing every year.
The transfer portal has created more disruption to my passion for college sports than financial exchanges, though, obviously, athlete movement and money are intertwined.
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