PR Newswire
Sun, Jun 15, 2025, 9:46 PM 4 min read
, /PRNewswire/ -- At Viva Technology 2025, Europe's largest technology event, Tencent Cloud highlighted the accelerating shift among enterprises toward connected platforms and multi-cloud strategies, key enablers for unlocking the full potential of AI and driving sustainable innovation and global competitiveness.
Speaking on the panel "AI Beyond Scale: Building competitive and sustainable ecosystems", Dowson Tong, Senior Executive Vice President of Tencent and CEO of its Cloud & Smart Industries Group emphasized that the future of AI is advancing beyond scale, driving deeper integration into industries and everyday life, transforming how businesses operate and enhancing user experiences.
"The next phase of AI promises more than just operational efficiency," Tong said. "To unlock its full potential and remain globally competitive, European enterprises must adopt an ecosystem-driven approach. By drawing on deep ecosystem expertise, businesses can accelerate time-to-value, deploying and building AI components from customer service agents and knowledge engines to industry-specific AI solutions. A modular, multi-cloud strategy further supports this by enabling scalable innovation while ensuring operational efficiency, all built on secure, scalable digital infrastructure."
With AI reshaping business models, European organizations need resilient, flexible, and diverse cloud infrastructure. According to Gartner, 90% of organizations will adopt a hybrid cloud approach by 2027. Tencent Cloud supports this shift with future–ready AI and cloud solutions for Europe, along with seamless links to high–growth regions, helping businesses turn AI potential into real–world impact and sustain a competitive edge.
In conjunction with the event, Orange is rolling out a soft launch of the upgraded Max It super app, pacing its way to delivering a next-level, simplified lifestyle experience available for its 160m mobile customers across the Middle East and Africa (MEA).
Starting June 2025, the new upgrade will empower users to shop, explore new services and offers from their favourite brands, make utility payments, and book movies and event tickets all through a unified mini-app platform on a single mobile interface. Orange super app integrates Tencent Mini app solution (TCMPP), and is enhanced by Tencent Cloud real-time chat solution, the app also offers a new holistic experience enabling users to chat, transfer funds, and engage within the app, unlike any other telco or e-commerce app currently in the market.
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