Precedence Research
Thu, Jul 3, 2025, 8:00 AM 13 min read
According to Towards FnB, the global digestive health products market size is valued at USD 60.48 billion in 2025 and is projected to hit around USD 124.98 billion by 2034, expanding at a CAGR of 8.40% during the forecast period from 2025 to 2034.
Ottawa, July 03, 2025 (GLOBE NEWSWIRE) -- The global digestive health products market size was calculated at USD 55.79 billion in 2024 and is expected to grow from USD 60.48 billion in 2025 to nearly USD 124.98 billion by 2034, growing at a CAGR of 8.40% over the forecast period from 2025 to 2034, according to study published by Towards FnB, a sister firm of Precedence Research.
The rising awareness of a healthy gut for a healthy body is helping the growth of the digestive health products market. People prefer such products to maintain their gut health and avoid any kind of health issues that may hamper their overall well-being.
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Market Overview & Potential
Hectic lifestyles, busy schedules, and people’s negligence towards health are some of the major reasons for people’s shift towards purchasing health products. Digestive health products help ease the digestive process and allow one to keep their gut healthy and have a strong immune system. Such products also help maintain the overall health of an individual. Health health-conscious attitude of people today is also helping in the growth of the digestive health products market. Digestive health product manufacturers are also manufacturing products related to gut health to cater to the needs of consumer awareness these days. Such actions also help in the growth of the market.
Health issues such as IBS, GERD, and IBD are observed as a common health issues among people. It happens due to improper and unhealthy food habits, unhealthy lifestyles, and improper food timings due to hectic schedules these days. Hence, people today are also concerned about the remedies and food options that can help to balance such digestive problems and issues caused due to unhealthy lifestyles. Such actions have led to the growth of the digestive health products market. Products such as prebiotics, probiotics, fibrous food options, and many similar healthy food options help in maintaining gut health and maintaining the overall well-being of an individual.
Key Highlights of the Digestive Health Products Market
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By region, North America is currently dominating the digestive health products market. The market’s growth is driven by to high rise of digestive issues in the region leading to a high purchase of digestive health products.
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By region, Asia Pacific is observed to be the fastest-growing region due to the prevalence of gut problems observed by people in the region. The rise of disposable incomes and the health-conscious attitude of people has also helped in the growth of the market in the region.
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By product type, currently dairy products segment is dominating the market due to the added gut and health benefits found in dairy products. People also prefer consuming prebiotics and probiotics for a healthy gut leading to the growth of the market.
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By ingredient type, the probiotics segment is dominating the market. People nowadays are shifting towards food options healthier for the gut in which probiotics ranks at the top. The food option is healthy for the gut as it helps in easy digestion and fighting harmful microorganisms that can be a barrier in the digestion procedure. Hence, it helps in enhancing the growth of the market.
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