The Sony Bravia 8 II is one of the best TVs I’ve tested this year, and it’s hit a record-low price for Prime Day

11 hours ago 3
Sony Bravia 8 II on yellow background
(Image credit: Future)

The price for Sony’s flagship OLED TV has dropped to $2,998 in this 65-inch Sony Bravia 8 II Prime Day deal at Amazon. That’s a $500 discount on its regular price, and a rare early price drop for a new flagship Sony TV.

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The Bravia 8 II is one of the most anticipated OLED TVs of 2025, alongside the LG G5 and Samsung S95F. Both of those TVs are getting strong discounts in the Amazon Prime Day sales, so it’s good to see that Sony is keeping pace with the competition.

Amazon Prime Day deal: Sony Bravia 8 II OLED TV

Sony’s top OLED TV scored five out of five stars for picture quality in our Sony Bravia 8 II review, with its QD-OLED display panel delivering much better than average brightness for an OLED TV. Color, contrast, and upscaling were also all outstanding in our tests, and the Bravia 8 II’s ‘Perfect for PlayStation 5’ features make it a particularly good fit for PS5 gamers.

Sony also goes the extra mile to make its TVs sound good, and the Bravia 8 II cleverly uses actuators positioned behind the TV’s screen that transform the entire screen into a speaker. A Voice Zoom 3 feature helps to boost dialogue levels in action-filled movie scenes, and the TV’s Acoustic Center Sync feature lets you use it as a center channel speaker when paired with a compatible Sony soundbar or wireless speaker system.

The Bravia 8 II’s sleek physical design and two-way support feet (which can clear ample space for a soundbar) contribute to its overall appeal. Sony TVs tend to cost more than the competition, but with this Prime Day discount, the price is just right.

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Al Griffin has been writing about and reviewing A/V tech since the days LaserDiscs roamed the earth, and was previously the editor of Sound & Vision magazine. 

When not reviewing the latest and greatest gear or watching movies at home, he can usually be found out and about on a bike.

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